“Fashion provides one of the most ready means through which individuals can make expressive visual statements about their identities”. Bennett, A. (2005) Culture and Everyday Life.
One of my major interests when I was studying Fashion in Uni was the psychology and communication behind how we dress. Most people dress in the conventionally accepted way of whichever country they’re in with various influences factoring in. It of course allows you to express yourself to some extent, often through accessories, but let’s face it, the practical jeans and a plain t-shirt being a standard example can get very boring. Never fear, though! Here’s where Fashion Subcultures come in.
As a fashion subculture 101 summary, subcultures start out with people who feel different from the “norm” and who use fashion to better reflect their personality and interests. In doing so, groups are created, and fashion takes on the form of communication to identify similar people. From these initial subcultures, other offshoots appear, such as Goth having as many as 190+ subgroups, all of which share a core basis but are tweaked to varying degrees.
My new project is an illustrated dictionary exploring World Fashion Subcultures. I keep hearing of new ones every day, so this project might take a while but I AM DETERMINED! First up is a fairly new fashion subculture which you might not have heard of.
– urbandictionary definition
The urbandictionary definition is rather scathing, so I’ll try to be a little less so. The Yuccie is the evolution of the Hipster, apparently. In fact, to many, the terms may be interchangeable, although there are small differences.
Yuccie stands for ‘Young Creative Individuals’ or ‘Young Urban Creatives’ and is better described as a merging of Hipster and Yuppie. Yuccies love vintage, they’re ethical, beards are still big news, and they might own a bakery/coffee shop/cereal bar/record shop/antique shop, but it’s more likely that they’re a Creative Director for an artsy company. Whatever they do, they’re ambitious in an artistic way. So they’re more serious, career-orientated hipsters? I really don’t know, but here are some examples to help you spot a Yuccie.
If you have a fashion subculture you’d like me to cover, please send me an email at email@example.com!